Henrik’s Design Ethos

Quality. Style.
Emotion.

Henrik Fisker certainly knows how to design cars. Although it’s kind of hard to understand what that actually means, he has certainly caught the eye of people who do know what it means and care enough to hire him to design their cars. And I’m talking big player where design is everything: BMW, Aston Martin, Ford SVO, and last but not least, Tesla!

Fisker designs continue to mature and create their true stand alone personality traits that stand apart from competitors

In 2007, he struck on his own, well in a partnership with Bernhard Koehler, and they formed Fisker Automotive, and created one of the sexiest cars on the road, the Fisker Karma. Large wheels extend just far enough beyond the silhouette of the car to give it hulking shoulders, imposing a strong and aggressive stance, yet with subtle curvy sleekness that suggests power and speed. No wonder why we refer to cars like this in the female manner.

After the Karma crashed, so to speak, Fisker continued to fine tune his design ethos and vision for an electric future: Sleek, sculpted exterior styling with the body tucking in at the hips, broad shoulders over the larger wheels. The interior would be practical and functional European minimalism covered by a glass roof, preferably one with solar panels.

Fisker is obsessed with providing and clean future for all, and has even received patents on his electrical technology, with the aim on continuing to increase electrical range in cars. He began his own brand journey of EVer (Electric Vehicle – extended range) with the Karma. Electric battery for driving around town, with gas engine to charge the battery. This hybrid approach was happening, being designed and built before most people even heard of a Tesla. This approach allowed electric driving where it mattered most, in the city. Pollution minimalism is a key benefit here. Cars are inherently inefficient when sitting in traffic, so an EV is best way to maximize energy and reduce pollution.

EVer also has a distinct advantage of using a smaller engine to charge the battery, so less gasoline is used to propel the car. Again, that means less pollution, and less range anxiety, as you can fill up at any gas station in a matter of minutes to continue long distance journeys.

Fisker takes another passion move on interior space. Fisker cars generally have the wheels moved a few inches fore and aft, in an effort maximize interior cabin space. No more sitting on a wheel well in the back seat. Combining this with a minimalist design approach, the interior feels, and actually is larger than other cars in the same class. With the new Fisker Ocean, the new SUV by Fisker, the mechanical ethos is there, now combined with his new passion: Saving the planet.

Fisker again leans into his obsession with the use of recycled materials. But these aren’t your daddy’s recycled materials. Fisker is using Alcantara, and man-made suede fabric, made from recycled materials, that feels as nice as anything you’ve run your hands across. Combine that with Vegan Leather, again man-made recycled, and assorted recycled plastics, and that makes up your high-end luxury interior. And I mean high-end. People get in my car and the first word is, “Wowwwww!”

This is all the perfect encapsulation for Fisker Design Ethos: